TEXAS NETWORK a BUST ?

People are not happy in the Big 12:
A big challenge for the LHN (TV) is that it serves a niche market, said Adam Swanson, a cable television industry analyst with SNL Kagan. While Texas is a big name with a famous logo and tens of thousands of alumni from coast to coast, it's still just one school.
Major cable and satellite providers can look at regional or national networks such as the Big Ten Network, now called BTN, or the soon-to-launch Pac-12 Network and see more programming punch, Swanson said. Time Warner, Comcast, Cox and Bright House all have deals to carry the Pac-12 Network. Those carriers are in about 40 million homes.

Source: http://www.foxnews.com/sports/2012/02/14/texas-asking-fans-for-patience-with-network/